A brief, low-pressure conversation to introduce our company’s OOH/TV advertising expertise, uncover your high-level goals (e.g., boosting local visibility or foot traffic), and confirm mutual fit. We will:
- Share a 15-year overview of our billboard & TV packages (starting at $500/month for billboards, $1,500+/month for combined OOH/TV) - Ask about your current marketing priorities and challenges - Highlight one local success story or statistic - Schedule a deeper Discovery & Strategy Session (30-minute video meeting)
Who Should Attend: - Our side: Sales Rep + Campaign Manager - Client side: Decision-maker (Owner/Marketing Director), Budget Approver (CFO/VP Operations), any other stakeholders (e.g., Regional Manager)
An in-depth planning session to define your campaign objectives, budget, timeline, and measurement criteria. We will: - Recap key takeaways from the Introductory Call - Explore your top marketing goal (e.g., increase foot traffic, build brand awareness) and current channel performance - Identify target audience demographics and geographic coverage (city corridors, TV markets) - Confirm monthly budget range (e.g., $500–$2,000 for billboards; $1,500+ for combined OOH/TV) and desired launch date - Define success metrics (impressions, calls, website visits) and baseline tracking methods - Brainstorm preliminary media placements (billboard locations, TV spot schedules) and creative direction - Assign next steps: we’ll deliver a formal Proposal & Media Plan within 3 business days; you’ll share brand assets
Who Should Attend: Our side: Sales Rep, Campaign Manager, Designer Client side: Decision-maker, Brand/Creative Lead (if available), Budget Approver
A detailed presentation of the proposed advertising campaign—media mix, creative mockups, budget allocation, and ROI projections. We will: • Revisit your objectives (from Discovery & Strategy) and confirm alignment • Present the recommended media plan: (1) Billboard locations, formats (static vs. digital), flight dates (2) TV commercial schedules (local cable vs. broadcast), spot timing • Show creative mockups (billboard artwork and TV storyboard) and discuss messaging, call to action, and brand consistency • Walk through the budget breakdown (media spend per channel, design/consulting fees) and projected metrics (monthly impressions, estimated leads) • Answer any questions or objections about placement, creative, or measurement • Outline next steps toward approval: we’ll send the digital contract for signature and confirm start date
A recurring monthly meeting to review campaign performance against agreed-upon KPIs, discuss optimizations, and plan upcoming activities. We will:
• Present key metrics for billboards (impressions, traffic counts, recall estimates) and TV spots (GRPs, reach, frequency) • Share lead/conversion data (phone calls, website visits, coupon redemptions) compared to baseline targets • Display current ad creative “in-market” (photos of live boards, TV spot captures) and collect your feedback for any tweaks
Recommend optimizations: • OOH adjustments (switch to different board, change graphics) • TV adjustments (alter time slots, add/delay spots) • Budget reallocation based on performance data
Confirm the plan for next month’s flight schedule, creative deadlines, and any special promotions (seasonal offers)
Assign action items: • You’ll approve new creative by agreed upon date • We’ll finalize updated media schedules by agreed upon date
Schedule the next Project Review / Monthly Reporting session
